Bordeaux nous envoie balader CORPSUMER 01 Brief Imaginer une opération de communication flash pour dépoussiérer l’image de la visite guidée et générer des inscriptions aux visites gratuites de la ville de Bordeaux. La cible : le grand public et en particulier les jeunes. Client: Office de Tourisme et des Congrès de Bordeaux Métropole DISCIPLINES: Brand … Continue reading "Bordeaux nous envoie balader"
Réassurer les consommateurs sur le produit Surimi Coraya FOOD 01 Brief Lever les freins liés aux clichés sur le produit “Surimi” (composition obscure, manque de transparence, etc.) et redonner envie aux Français de consommer du surimi Coraya. Client: CORAYA DISCIPLINES: Brand Contentpublic relationsSocial Media Year: 2021 02 Reponse Jouer la carte de la transparence dans … Continue reading "Coraya"
#BoschFamilies LIFESTYLE 01 Brief Communicate on all the famous German brand’s home appliances in France, injecting a fresh approach across all the brand’s touchpoints (PR, social media, brand content). Client: Bosch Home France DISCIPLINES: Ambassador programmeBrand ContentInfluencersMedia Amplificationpublic relationsSocial Media Year: 2018 02 Response The recommendation became one of the new sell-out pillars for advertisers. … Continue reading "#BoschFamilies"
Nokia TECH 01 Brief Highlight Nokia’s new telephones by reaching beyond the high-tech press to target lifestyle and generalist media. Client: Nokia DISCIPLINES: Influencerspublic relations Year: 2018 02 Response Ride the recognition enjoyed by the brand, the world leader in mobile telephones in the ‘90s-‘00s; and demonstrate its products’ added value versus its competitors: ROBUSTNESS, … Continue reading "Nokia"
BOUYGUES construction CORPORATE 01 Brief Draw on the regional subsidiaries and their development projects to inform brand messaging and grow awareness of Bouygues Construction, as well as positioning the subsidiaries as committed local economic and social actors. Client: Bouygues Construction DISCIPLINES: public relations Year: 2018 02 Response Reflecting Bouygues Construction’s ambition to put make social … Continue reading "Bouygues Construction"
aéroport marseille provence lifestyle 01 Brief Give media visibility to Intermarché’s own-brand products, and create a bond with influencers while reiterating the core theme of the retailer’s approach: “Producing Better” for “Eating Better”. Client: Intermarché DISCIPLINES: EventsInfluencerspublic relations Year: 2018 02 RESPONSE In parallel to ongoing media-relations operations, M+A arranged an influencers event to present … Continue reading "La maison du mieux"
LAINO LIFESTYLE 01 Brief Laino is a cosmetics brand sold in OTC “parapharmacies” and in pharmacies, and an expert in skin moisturisation / nutrition. It suffered from low awareness and granularity, although it was a hit with Beauty Girls (and Boys!) thanks to unbeatable value for money. M+A was tasked with remedying this. Client: LAINO … Continue reading "LAINO"
#ManVsMachine KIDS 01 Brief For Silverlit, world-leading maker of drones and radio-controlled vehicles aimed at boys aged 5-12: stand out in the run-up to Christmas without massive media spend and waves of TV ads. Mission accomplished – and what’s more, we reconnected with our inner child! Client: SILVERLIT TOYS INTERNATIONAL (Hong-Kong > France) DISCIPLINES: Brand … Continue reading "#ManVsMachine"
Walibi Rhône-Alpes KIDS 01 Brief Support Walibi Rhône-Alpes’ business activity and help drive traffic to the leisure park, which was in the middle of an investment programme to kick off its transformation. 2018 saw the opening of a new area, Festival City, and three new attractions; but also the repositioning of the venue, with a … Continue reading "Walibi Rhône-Alpes"
BRP LIFESTYLE 01 Brief Monet+Associés pitched to work with three brands owned by Canadian group BRP: Sea-Doo seascooters, Evinrude outdoor engines, and Can-Am On-Road with the Spyder model. The agency’s mission: consolidate BRP’s leading position in the recreational product sector, lifestyle the brand’s image, and drive product sales. Client: BRP DISCIPLINES: EventsInfluencerspublic relations Year: 2018 … Continue reading "BRP"
Première vision CORPORATE 01 Brief Strengthen Première Vision’s leading position by increasing awareness of the group in the economic and corporate spheres, in addition to the actions already conducted among the trade and fashion community. Client: Première Vision DISCIPLINES: public relations Year: 2018 02 Response Première Vision is the benchmark in terms of creativity, trend … Continue reading "Première Vision"
SILVERLIT KIDS 01 Brief Grow the visibility of Silverlit products in the consumer media by showcasing their strengths in terms of tech innovation and quality, while demonstrating their appeal to the teen/adult target group. Client: Silverlit DISCIPLINES: Ambassador programmeBrand ContentInfluencerspublic relations Year: 2018 02 Response Regular communications, smoothed over the year, benefiting from the agency’s … Continue reading "Silverlit"
#LuttiLAB FOOD 01 Brief Convey Lutti’s brand values – innovation and creativity – through an operation with media and digital resonance. Client: Lutti DISCIPLINES: Brand ContentInfluencerspublic relationsSocial Media Year: 2015 02 Response Thanks to our tool for analysing web-conversation data, we spotted a 3D printer in the US that makes confectionery. We brought it to … Continue reading "#LuttiLab"
SOCOO'C LIFESTYLE 01 Brief Develop the visibility of the SoCoo'c brand among consumer, trade and specialist media. Help the SoCoo’c chain (the latest created by Groupe Fournier) to emerge and gain in awareness relative to its two sister brands (Mobalpa and Perene). Showcase the brand’s quirky, savvy DNA and its Made in France savoir-faire. Client: … Continue reading "SoCoo’c"
iCandy KIDS 01 Brief Reach beyond the core-target media titles in the parenting press and establish a presence in the lifestyle media. Client: iCandy DISCIPLINES: Influencerspublic relationsSocial Media Year: 2017 02 Response Given the quality of iCandy pushchairs, with their premium positioning, M+A could target upmarket media without being confined to the conventional parenting press. … Continue reading "iCandy"