In our view, the ideal PR campaign is
- CROSS CHANNEL
ANALYSIS FOR ENHANCED ENGAGEMENT
Data integration advisory for Marketing & Communications departments
CREATING COLLATERAL THAT DRIVES ENGAGEMENT
Websites Brochures Catalogues
ENGAGING YOUR AUDIENCES ACROSS EVERY TOUCHPOINT
Equivalent advertising value / Equivalent influencing value
Visibility: audience, opportunities to see, reach…
Analysis of social communities
Business KPIs: visitors, cost per acquisition, conversion, sales generated, etc.
Tone of coverage and conversations
Analysis of picked-up messages
Audience analysis / Influence mapping
Alignment of KPIs vs targets
Our team of brand reputation specialists are experts in: business strategy, digital transformation, leadership development, franchise network rollout, crisis management, and development of media/digital visibility.
The vibrant foodtech industry, chefs and influencers rising to stardom, the #foodporn and healthy-eating boom, product testing, food scandals and the increased transparency of agri-food brands are all factors we must address when assisting our clients’ emergence.
Operating at the intersection of design, fashion, new technology and better living, Lifestyle is evolving all the time. There is no doubt it’s a social lab. Our team of specialists make sense of it to deploy media and social activations that are attuned to this ultra-competitive market.
The emergence of digital mums, the specifier role of the child-as-king, the evolution in families’ consumer habits – these are just some of the challenges now facing the kids world. All in a context where the parenting press is changing fast and must deal with the mass advent of digital media, social media and influencers.