In our view, the ideal PR campaign is

  • INTELLIGENT
  • CREATIVE
  • CROSS CHANNEL
  • MEASURABLE

DATA

ANALYSIS FOR ENHANCED ENGAGEMENT

  • Data integration advisory for Marketing & Communications departments

  • E-reputation auditing

  • Influence mapping

  • Data trends

  • Data impact

BRAND CONTENT

CREATING COLLATERAL THAT DRIVES ENGAGEMENT

  • Brand platforms

  • Story Storytelling

  • Visual identities

  • Key visuals

  • Websites Brochures Catalogues

  • Social Content

  • Podcasts

  • Films

360° PR

ENGAGING YOUR AUDIENCES ACROSS EVERY TOUCHPOINT

  • Media relations

  • Influencer relations

  • Social media

  • Events

METRICS

QUANTITATIVE ANALYSIS

  • Equivalent advertising value / Equivalent influencing value

  • Visibility: audience, opportunities to see, reach…

  • Engagement rate

  • Analysis of social communities

  • Business KPIs: visitors, cost per acquisition, conversion, sales generated, etc.

QUALITATIVE ANALYSIS

  • Tone of coverage and conversations

  • Analysis of picked-up messages

  • Audience analysis / Influence mapping

  • Alignment of KPIs vs targets

CORPORATE

@Business_Monet

Our team of brand reputation specialists are experts in: business strategy, digital transformation, leadership development, franchise network rollout, crisis management, and development of media/digital visibility.

FOOD

@Food_Monet

The vibrant foodtech industry, chefs and influencers rising to stardom, the #foodporn and healthy-eating boom, product testing, food scandals and the increased transparency of agri-food brands are all factors we must address when assisting our clients’ emergence.

LIFESTYLE

@Lifestyle_Monet

Operating at the intersection of design, fashion, new technology and better living, Lifestyle is evolving all the time. There is no doubt it’s a social lab. Our team of specialists make sense of it to deploy media and social activations that are attuned to this ultra-competitive market.

KIDS

@Child_Monet

The emergence of digital mums, the specifier role of the child-as-king, the evolution in families’ consumer habits – these are just some of the challenges now facing the kids world. All in a context where the parenting press is changing fast and must deal with the mass advent of digital media, social media and influencers.