In our view, the ideal PR campaign is
- CROSS CHANNEL
ANALYSIS FOR ENHANCED ENGAGEMENT
Data integration advisory for Marketing & Communications departments
CREATING COLLATERAL THAT DRIVES ENGAGEMENT
Websites Brochures Catalogues
ENGAGING YOUR AUDIENCES ACROSS EVERY TOUCHPOINT
Equivalent advertising value / Equivalent influencing value
Visibility: audience, opportunities to see, reach…
Analysis of social communities
Business KPIs: visitors, cost per acquisition, conversion, sales generated, etc.
Tone of coverage and conversations
Analysis of picked-up messages
Audience analysis / Influence mapping
Alignment of KPIs vs targets
The emergence of digital mums, the specifier role of the child-as-king, the evolution in families’ consumer habits – these are just some of the challenges now facing the kids world. All in a context where the parenting press is changing fast and must deal with the mass advent of digital media, social media and influencers.