FR UK

In our view, the ideal PR campaign is

  • INTELLIGENT
  • CREATIVE
  • CROSS CHANNEL
  • MEASURABLE

Our agency’s offering is based on this belief.

DATA

ANALYSIS FOR ENHANCED ENGAGEMENT

  • Data integration advisory for Marketing & Communications departments

  • E-reputation auditing

  • Influence mapping

  • Data trends

  • Data impact

BRAND CONTENT

CREATING COLLATERAL THAT DRIVES ENGAGEMENT

  • Brand platforms

  • Story Storytelling

  • Visual identities

  • Key visuals

  • Websites Brochures Catalogues

  • Social Content

  • Podcasts

  • Films

360° PR

ENGAGING YOUR AUDIENCES ACROSS EVERY TOUCHPOINT

  • Media relations

  • Influencer relations

  • Social media

  • Events

METRICS

QUANTITATIVE ANALYSIS

  • Equivalent advertising value / Equivalent influencing value

  • Visibility: audience, opportunities to see, reach…

  • Engagement rate

  • Analysis of social communities

  • Business KPIs: visitors, cost per acquisition, conversion, sales generated, etc.

QUALITATIVE ANALYSIS

  • Tone of coverage and conversations

  • Analysis of picked-up messages

  • Audience analysis / Influence mapping

  • Alignment of KPIs vs targets

CORPORATE

Our team of brand reputation specialists are experts in: business strategy, digital transformation, leadership development, franchise network rollout, crisis management, and development of media/digital visibility.

FOOD

The vibrant foodtech industry, chefs and influencers rising to stardom, the #foodporn and healthy-eating boom, product testing, food scandals and the increased transparency of agri-food brands are all factors we must address when assisting our clients’ emergence.

LIFESTYLE

Operating at the intersection of design, fashion, new technology and better living, Lifestyle is evolving all the time. There is no doubt it’s a social lab. Our team of specialists make sense of it to deploy media and social activations that are attuned to this ultra-competitive market.

KIDS

The emergence of digital mums, the specifier role of the child-as-king, the evolution in families’ consumer habits – these are just some of the challenges now facing the kids world. All in a context where the parenting press is changing fast and must deal with the mass advent of digital media, social media and influencers.