01

Brief

Grow the visibility of Silverlit products in the consumer media by showcasing their strengths in terms of tech innovation and quality, while demonstrating their appeal to the teen/adult target group.

Client: Silverlit

DISCIPLINES:
Ambassador programme
Brand Content
Influencers
public relations

Year: 2018

02

Response

Regular communications, smoothed over the year, benefiting from the agency’s know-how to detect media-coverage opportunities in advance and secure a place of choice in the highly-coveted shopping pages of consumer media titles.

1# FOCUS

Regular meetings with influencers (journalists, bloggers) at trade shows, open days, etc. And numerous product tests to secure buy-in.

2# FOCUS

Production of tools for influencers that adopt, in form and content, the grammar of major high-tech brands.

3# FOCUS

Obtain multiple TV reports with products featured in context and close-ups on their high-tech functionality.

03

Results

2599

MEDIA CLIPS SINCE 2011

3 MILLION

PEOPLE POTENTIALLY REACHED OVERALL

7,8 M€

EAV (EQUIVALENT ADVERTISING VALUE)

0,09

CPM (COST PER MILLE)