Brief
Grow the visibility of Silverlit products in the consumer media by showcasing their strengths in terms of tech innovation and quality, while demonstrating their appeal to the teen/adult target group.
Client: Silverlit
DISCIPLINES:
Ambassador programme
Brand Content
Influencers
public relations
Year: 2018
Response
Regular communications, smoothed over the year, benefiting from the agency’s know-how to detect media-coverage opportunities in advance and secure a place of choice in the highly-coveted shopping pages of consumer media titles.
1# FOCUS
Regular meetings with influencers (journalists, bloggers) at trade shows, open days, etc. And numerous product tests to secure buy-in.
2# FOCUS
Production of tools for influencers that adopt, in form and content, the grammar of major high-tech brands.
3# FOCUS
Obtain multiple TV reports with products featured in context and close-ups on their high-tech functionality.
Results
2599
MEDIA CLIPS SINCE 2011
3 MILLION
PEOPLE POTENTIALLY REACHED OVERALL
7,8 M€
EAV (EQUIVALENT ADVERTISING VALUE)
0,09
CPM (COST PER MILLE)