Brief
Convey Lutti’s brand values – innovation and creativity – through an operation with media and digital resonance.
Client: Lutti
DISCIPLINES:
Brand Content
Influencers
public relations
Social Media
Year: 2015
Response
Thanks to our tool for analysing web-conversation data, we spotted a 3D printer in the US that makes confectionery. We brought it to France to epitomise our concept and the brand’s values: #luttilab was born.
A VISUAL identitY SPECIFIC TO Luttilab
An impactful visual identity revealing Lutti’s “crazy streak” was unveiled in various kinds of collateral: press invitation, press release, flyer, set design. To support the print invitations and secure the operation’s impact on influencers, the logos of the media outlets in question were produced in candy using the 3D printer.
A pop-up store IN CENTRAL PARIS
A unique venue in the central Marais district of Paris, where visitors could have their “crazy streak” evaluated and take away their own custom candy by Lutti. On the programme: bespoke candy design using the 3D printer / Creative workshops / Crazy candy counter.
Viralisation & amplification ON THE DAY
Creation of #luttilab to track viral spread / Sponsored tweets / Instagram ads
BOOST THE BRAND’S IMAGE ON THE DAY
Facebook Ads campaign to amplify the content produced during the event
Results
2010
#LUTTILAB ON INSTAGRAM
293 K
#LUTTILAB IMPRESSIONS ON TWITTER
76
MEDIA CLIPS (EXCL. SOCIAL MEDIA) IN A ONE-MONTH PERIOD
118
INFLUENCERS MET DIRECTLY
2,83 MILLION
PEOPLE POTENTIALLY REACHED IN TOTAL
203 K€
EAV (EQUIVALENT ADVERTISING VALUE)