image pole mesure Metrics


Measuring campaign engagement

+ QUANTITATIVE ANALYSIS :

equivalent advertising value, total audience, impact on each audience, message pick-up rate, CPM, CPC, visibility, visitor numbers, conversation volume, number of fans, engagement rate, number of followers, virality rate, cost per acquisition...

+ QUALITATIVE ANALYSIS :

Tone of media coverage or conversations – perception gap analysis, analysis of picked-up messages – client vs competitor presence analysis, brand equity review, focus groups...

Julien Monet is a member of the Syntec working group on metrics,
which has produced the first set of guidelines on PR measurement:



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