More vibrant and fluid than ever, and operating in a context of major geo-economic and technological change, Lifestyle embodies a certain way of living, thinking, consuming, dressing, entertaining and communicating. It's truly a Social Lab, worldwide.
The digital revolution, the emergence of educated and demanding new audiences, and the acceleration of tourism flows means brands must rethink their offer, conveying and writing their story in real time. So many profound and key trends to explore in each of our communications.

Establish Bowers & Wilkins in France as the Premium Love Brand against the benchmark brand leaders in a highly competitive Hi-Fi/Home Cinema market

Solutions implemented to create brand preference

+ Activate social media coverage suited to the French market to support product launches and innovations, major highlights

+ Initiate high-value-added partnerships, which in addition to driving media coverage, can be talked about in all communication channels (BMW operation, product placements…)

+ Establish its excellence-led expertise through storytelling about the brand’s values​​, and give it extra soul (design of a unique Brand Book, with highly-desirable-object status)

Utilise media relations so that Desjoyaux is perceived as brand leader and innovator in the in-ground pools sector.

Solutions implemented to create brand preference

+ Use the dealer network to feed back about beautiful projects to head office
+ Sway home, decoration, garden and lifestyle publications by helping them find Desjoyaux installations suited to their editorial needs and through turnkey reports
+ Create tools that make it easy for the media to pass on news about this unique brand (such as a highly desirable object)

Build up the role of pharmaceutical guarantor played by Laboratoires Gilbert for its 12 brands, which suffered from low recognition.

Establish a B2B2C strategy

+ Engage all stakeholders (professionals, influencers, consumers) through the design of a 360° experiential and fun event, “Le Gilbert LAB”, centred on the three verticals of beauty, family health and kids

+ Expand sell-in by working on brand likeability with specifiers, and sell-out by highlighting the benefits of each product line

+ Emphasise Laboratoires Gilbert’s guarantor role in all communications to establish its expertise and guarantee media coverage of the ranges