Shine a light on Lutti, a major French confectionery player, with a quirky event that emphasises the brand’s “grain of madness” inside a creative concept store. The pop-up shop was equipped with a special 3D printer for visitors to personalise sweets.
Our solutions to create visibility in the short term
+ Impactful headline potential through delivery of personalised goody bags to a community of influencers
+ Amplification of coverage via digital PR plus social networks
+ Creative and quirky community management
In a tough context, promote the frozen range of the “Fait Comme à la Maison” brand through a comprehensive communications strategy.
Our solutions to highlight frozen food among influencers
+ Impactful brand content and an IPSOS study that blows away sector taboos
+ An event designed for influencers with a potentially viral #
+ A blue-sky collaboration with creative content that injects a new artistic direction
+ Amplify the approach via media and social networks
Extend listing of the alternative spread among national retailers and turn Rigoni di Asiago into a love brand defended by a community of militant consumers.
Our solutions for a long-term influencing strategy
+ Develop the Rigoni di Asiago community on social media
+ Take influencers behind the scenes of the manufacturing process
+ Collaborate with prestigious chefs to establish brand quality and the culinary nature of the products