The dynamism of the foodtech industry, chefs turned into stars, the boom in #foodporn, product tests, food scandals, the increased transparency of agro-industry brands – many challenges and opportunities, but their codes must be understood before you can make an impression in the world of mass consumption,
fine dining and healthy eating. At a time when anyone can be a food critic, how do you control, analyse and amplify the flow of information to successfully engage with an ever more demanding active consumer?