The emergence of the digital mum, the pester power of the darling child, changing patterns of family consumption – just some of the challenges facing the world of children. And all against the backdrop of evolving parenting-media landscape, which is having to cope with significant growth in digital and social media and their tools. Gaining visibility for a brand, product or service in this environment calls for
innovative communications to link up with influencers; and for solid expertise to detect and decipher market trends and keep across the best experts (whether in paediatrics, nutrition, or childcare...). A fusion of knowledge and skills which makes this department a centre of cross-disciplinary expertise.