- Defining messaging and communications drivers
- Targeting of relevant journalists
- Managing relations with on/offline journalists and production companies
- Designing and drafting press tools
- Managing media partnerships - Media training
- Staging press conferences, one-to-ones, pop-up stores, media showrooms…
- Framing your editorial standards
- Community management
- Social network curation (Facebook, Twitter, Pinterest, Vine, Instagram, Google+, Vimeo, YouTube, Snapchat ...)
- Setting up Facebook Ads, Twitter Ads, Instagram Ads ...
- Identifying influencers
- Relationship management
- Co-production of content
- Native advertising
- Focus groups
- Influencer events...
- Defining event concepts
- Operational logistics: Street Marketing, Pop-Up Stores, Conventions, Roadshows...
- Advising on internal communication
- Producing tools: internal newspapers, newsletters, social business networks...
- Identifying sensitive topics
- Setting up monitoring tools
- Defining a crisis management plan
- Integrating the crisis team
- Deploying the crisis management scenario