études

Audience
Activation


Engaging your brand’s various audiences

+ MEDIA RELATIONS:

- Defining messaging and communications drivers
- Targeting of relevant journalists
- Managing relations with on/offline journalists and production companies
- Designing and drafting press tools
- Managing media partnerships - Media training
- Staging press conferences, one-to-ones, pop-up stores, media showrooms…

#mediaengagement

+ SOCIAL MEDIA :

- Framing your editorial standards
- Community management
- Social network curation (Facebook, Twitter, Pinterest, Vine, Instagram, Google+, Vimeo, YouTube, Snapchat ...)
- Setting up Facebook Ads, Twitter Ads, Instagram Ads ...

#digitalengagement

+ INFLUENCER RELATIONS:

- Identifying influencers
- Relationship management
- Co-production of content
- Native advertising
- Focus groups
- Influencer events...

#influencerengagement

+ EVENT :

- Defining event concepts
Set design
- Operational logistics: Street Marketing, Pop-Up Stores, Conventions, Roadshows...

#realworldengagement

+ INTERNAL COMMUNICATION:

- Advising on internal communication
Deployment
- Producing tools: internal newspapers, newsletters, social business networks...

#internalengagement

+ CRISIS MANAGEMENT:

- Identifying sensitive topics
- Setting up monitoring tools
- Defining a crisis management plan
- Integrating the crisis team
- Deploying the crisis management scenario